Case Study: Saving A Ford Dealership $1.50 per click
- Off The Lens
- Mar 28, 2021
- 1 min read
Updated: May 28, 2021
We saved a client over $1.50 per click, running a series of ads on Facebook.
The Problem: This client wanted to drive more traffic to their website and online inventory to generate leads and sales.
The Solution: We created static Facebook ads that displayed their online used and new inventory.
Since we're targeting a small, rural area, we focused on vehicle types that sell best to their demographics. (Mainly Trucks and SUVs)
The Result: These ads got nearly 7,000 new, local website visitors to browse their online inventory.
At just $0.24 per click, these ads saved the client more than $1.50 per click when compared to a past campaign they had ran for them.
It also reached over 32,000 nearby rural residents online.
Comments