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The Basics of Blogging

Updated: Sep 2, 2019

By: Mikaela Gibson

Starting your blogs with the main points along with the answer to your audiences question your blog is answering is the most successful way to keep your readers engaged and wanting to finish reading your blog.

Benefits of Blogging:

Anyone of any age can start blogging. As long as you have a platform to write on along with basic reading and writing skills. Anyone can start and be successful with blogs. It’s all about sharing your wisdom and research with your readers, while being passionate, interested, or well educated in the topics you choose to write about. The possibilities are endless and the benefits of blogging are tremendous.

If you have a business writing blogs catered to what you and your business offer or sell can help you engage with your audience and help you gain customers or clients. Blogging is essentially a great tool for branding, reaching out, and promoting your business.

Starting Your Blog:

It’s a busy world, and unless your blog provides the information and answers people are looking for, they’re most likely not going to read it. By keeping the answers and main points concealed and stored away later in the blog hard to find, or thinly spread throughout the entire blog, your readers will leave your blog or stop reading it altogether feeling frustrated, annoyed, and unsatisfied.

Which is why it’s so important to start your blogs correctly. The starting piece of your blog will determine whether or not your reader will continue to read. No matter how strong the remainder of your blog is, a weak, boring, or dry start is what is going to set your blog apart from the other blogs. Keeping your blogs straight to the point and then leaning into the details is the new way to ‘hook’ readers. This is by far the most successful way to lure readers and spark their interest with your blogs.

Traditionally, you may have been taught to slowly lean your audience with a starting paragraph slowly explaining the answer to the question your blog is covering, then ending with a hook or obvious prompt to keep reading. For example, “Keep reading to find out ______” or “In this blog we will be covering ______”. Yes this may have worked before, but in this day in age people are looking for fast and reliable answers to their problems.

Providing the readers with what the answers they want to hear instantly may urge the reader to continue reading, further leading them to check out other blogs you may have wrote. If you can consistently provide your audience with reliable answers and information within the first few sentences of your blog, that will be recognized by your audience, and will leave them coming back and reading more of your blogs, maybe even sharing them with their friends or co-workers!

Planning and Organization:

Now that you know how to correctly form and start your blog, you should begin planning what you want to write about. A simple way to choose a blog topic is to come up with a question. If you’re a business utilizing blogs (as they’re a great way to promote your business) it is important to first narrow down what you want to talk about, and then create a question based on what you want to talk about.

Once an appropriate question or topic is chosen, writing jot notes and ideas is a good way to ensure the most relevant ideas and concepts are brought into your blogs. Making a list or mind map is a good way to explore strong ideas while discarding weaker concepts and ideas. Planning will build the foundation for your blog, and will help strengthen your ideas.

Having a consistent trendy flow throughout your blogs and staying consistent by speaking in either third or first person will bring your blog to the next level. Having convincing or well thought out tips and ideas that are presented accordingly in a reasonable order will make your blogs easy to follow and simple to read.

Along with organizing your ideas in an appropriate manner, keeping the language simple will also help your readers follow along and get the most out of your blog. Of course this overall depends on what tone you want to set for your blog.

Keeping simple language and phrases many are familiar with or keeping your blog at an average reading level will help you attract more reads and help your audience follow your ideas. Of course throwing in the occasional word out of your colourful vocabulary is fine, but overall unnecessary at most times.

Concluding your Blog:

The conclusion for your blog should include a review of the main ideas and points you want your viewers to take from your blog. For example if you’re writing a blog about ‘Summer Safety’ with different tips about how to stay safe throughout the summer, you’re going to want to conclude your blog by saying “Those are our top ten tips for you to take into consideration and apply to your routine this summer. Have fun, stay hydrated and most importantly wear sunscreen!”

That is a great example as it is a quick yet simple concluding statement that goes over the main points this blogger may have wanted to press onto their readers. Re-stating part of the title or the amount of tips offered in the blog is also a good way to refresh the memory of the reader.

Blogging takes time, planning, and sometimes research. But it can be done, and it can be enjoyable as many take blogging up as a hobby or as a media to promote themselves or their business.

Following this outline and using these tips to your advantage can help you and your blog writing journey!