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Let Us Lend a Helping Hand

Updated: May 14, 2019


Written By: Jill Shalk

A powerful social media campaign can boost engagement, draw potential clients, and show your value to your audience.


By joining forces with our team here at Off The Lens Media, we custom fabricate unique Facebook and Instagram posts and strategies, as well as develop an individualized posting schedule.


Being a business owner can be STRESSFUL. Just ask Brayden...

There are so many hats that you have to wear. From managing your own team/staff, to ensuring that your services are top notch, it doesn't leave a lot of spare time for the "less important things". And let's be real, these "less important things" are still so important.


Often times because certain tasks are of lesser importance, they get thrown on the back burner to stew and brew. Out of sight and out of mind. It can be so easy to leave little, if any, time at all to do these things, meaning that the output lacks BIG TIME.


One of these tasks that gets brushed off all too often, is managing social media.

At this point, I feel like I'm preaching to the choir when I say that consistency is key to being successful on social media. We've touched on it in almost every blog post and podcast that we've put out on what you need to do to be successful. Be consistent, follow a posting schedule, be engaging... You all know the drill at this point.


Where most people start to see issues when maintaining their social media is actually finding the time to sit down, plan out their posting schedule, gather the content and then actually post the content to their social media platforms. Sure, you might have some spare time on Tuesday, but then when you're swamped on Thursday and leave it until you have time again, what's the point? You've lost your consistency.

That's where we come in!


We collaborate with you and use our skilled and diverse backgrounds to find the perfect match for you. Depending on your business and the services you provide, we will use analytics & data to create the best possible personalized social media schedule for you.


But wait! It doesn't end there!


Yes, being consistent on social media is important, but that's not necessarily what is bringing in new business for you. Something all business owners worry about is their input versus output. Unfortunately without customers returning, or new clientele being brought in, the business would go belly up. How do you bring in new customers then?


Advertisements.

Advertisements are an easy way to build brand awareness and gain a better more diverse customer group. In our last blog post, I shared why online/digital advertising is the best way to do just that. If you haven't read it, we strongly reccomend that you check it out! It will give you some insights as to why traditional advertising methods like newspaper ads or radio ads, just don't work like they used to. And just a little reminder, there are absolutely no/little analytics that accompany traditional ads. You have no idea how many people interacted with your ad... You might be pooling money into an advertising channel that has a minimal positive impact on your business.


Not sure how to run an ad campaign? They're relatively simple to do, but you have to know how to do them. There are many crucial steps that you must take to ensure that your ad is doing to what it should. But again, the time thing... Let us take care of that! We are able to target your ads to people who actually need your services! We carefully tailor the ad campaign to your location, service and make sure you get the most out of it.


It's okay to ask for help. Balancing a whole business on your shoulders can be a lot to handle. Sometimes it's best to leave some things to the experts! Send us an email if this sounds like you and you're needing some help! We'd be more than happy to lend you a hand, and show you some incredible results from our clients!


Contact Us: offthelensmedia@gmail.com

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